President of Basketball Africa League (BAL), Amadou Fall has said that the logo of the league reflects the exciting and dynamic nature of basketball in the World, while assuring that the league will showcase Africa’s rich basketball heritage.
The logo was unveiled on Thursday in Kigali, Rwanda before the BAL qualifying games at the Kigali Arena, which will see three more teams joining nine others that will battle for honours in the first edition of the competition which begin in March next year .
Fall said: “This unique logo reflects the exciting and dynamic nature of our game, symbolizes the richness, diversity and authenticity of our continent, and represents African basketball on the world stage.
“This new logo will not only become synonymous with our league, but also with the values and aspirations that the BAL brand will promote and inspire,” the BAL President added.
The new logo, which features the silhouette of a basketball player taking a jump shot on a vibrant green, yellow, red and royal blue background, celebrates the Pan-African footprint of the league, Africa’s diversity and the continent’s rich basketball heritage.
The BAL logo is inspired by the NBA and FIBA’s commitment to establishing the BAL as a world-class professional league that champions inclusion and youth development, provides an entertaining product for fans of all ages, and drives economic growth across the continent.
The logo’s colours convey multiple meanings. The red and royal blue connect it back to the NBA, while also symbolizing love, energy, confidence and strength. The yellow and green speak to Africa’s optimism, joy and wisdom, while celebrating health, harmony and environment.
The shape of the logo and the use of a player silhouette connect to the visual structure of the NBA’s family of logos, which includes the NBA, WNBA, NBA G League and NBA 2K League. The use of a player taking a jump shot also speaks to one of the most fundamental plays in the game of basketball, a showcase of the talent and skill that will be on display when the inaugural BAL season tips off.
The inaugural BAL regular season will take place in Cairo (Egypt), Dakar (Senegal), Lagos (Nigeria), Luanda (Angola), Rabat (Morocco) and Monastir (Tunisia). Kigali (Rwanda) will host the first-ever BAL finals while NIKE and Jordan Brand will be the exclusive on-court outfitter of the new professional league.
Also present at the unveiling are Rwanda President Paul Kagame, Rwanda Minister of Sport Aurore Mimosa Munyangaju, FIBA Africa and BAL Board President Anibal Manave, FIBA Africa Executive Director Alphonse Bilé, two-time NBA All-Star and South Sudan Basketball Federation President Luol Deng, and former NBA player Olumide Oyedeji (Nigeria).
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